Should You Sell in Winter? Market Insights for 3217 Sellers Considering a Mid-Year Move

When most people think of selling their homes, spring usually comes to mind—but what if we told you winter could actually be one of the most strategic times to sell?

While the cooler months might seem counterintuitive, data and experience tell a different story—serious buyers are still active, competition is lower, and the right strategy can drive standout results.

Less Competition = More Attention

Winter typically sees fewer new listings, meaning your property isn’t competing with as many properties for buyer attention. Across the country, you usually see a decline in new listings in winter compared to spring. However, growing regions like Armstrong Creek, Mount Duneed and Charlemont buyer demand remains steady, meaning the decline isn’t as drastic.

In a market like Armstrong Creek, where first-home buyers and upsizers are active year-round, selling in winter allows your home to stand out and attract more motivated buyers.

Serious Buyers Are Still Out There

Winter open homes might sometimes have fewer inspection attendees, but they are typically more serious buyers. We regularly see properties in 3217 attract multiple qualified buyers during winter campaigns, especially if priced correctly and well presented.

Create a Cosy, Inviting Experience

Winter gives you a chance to connect emotionally with buyers. Imagine walking into a warm home that smells like fresh coffee, styled with plush throws and ambient lighting—it can help buyers visualise living there during those chilly nights.

Our agents can guide you on how to stage your home for winter appeal, making it feel like a sanctuary from the cold.

The Market is Still Moving in 3217

Despite broader fluctuations, the 3217 region has remained resilient, buoyed by:

• Strong population growth
• New infrastructure like schools, shopping centres, and transport links
• High buyer interest in lifestyle suburbs with access to the Surf Coast and Geelong CBD

Thinking About If You Sell In Winter?

If you are considering a move, don’t wait for spring to “test the waters.”

Winter could be the window that puts your property in the spotlight.

Our team is ready to help sellers achieve standout results in the cooler months. From pricing guidance to property styling and expert negotiation, we will tailor a winter-ready strategy to suit your goals.

To speak to one of our agents, please select here.

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